New Photoshop Logo

By Jennifer Farley | Sep 20 2007 |

The Photoshop family of software has been rebranded with a new logo and a new tagline - “See What’s Possible”. The logo is going to appear on Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and Photoshop Express - the new online version of Photoshop

PS Logo

I like the tagline but I’m not too keen on the symbol. For the Big Daddy of the design world I would have expected something a bit more, ehm … wow!

Other logos that it reminds me of are;

ichat iChat

pbslogo

What do you guys think about it?

Comments

2 Responses to “New Photoshop Logo”

rachel on September 20th, 2007 1:40 pm

I am not into it. I read a review on Brand New (http://www.underconsideration.com/brandnew/) and it brought up a good point about it seeming to try to “blend” into visuals like the “shiny world of vapid web graphics than in sustaining the brand equity of powerhouse Adobe.” I agree. I really was fine with the simple squares and initials from before.
Jennifer on September 21st, 2007 1:35 pm

Hi Rachel

Yep, I liked the Periodic Table of Elements - http://www.flickr.com/photos/veerles-blog/328983830/ look they had too. And it tied everything together nicely. This new one is very Web 2.0 - round and shiny.

I'd love to hear your comments and I follow: