Laughing Lion Design

If you’re creating a flyer or a poster, or any kind of design work, often you’ll have an image and some text provided and your job is to make them look good together while conveying a message. Contrast is a great way to add visual interest to your work and grab the viewer’s attention. You can achieve contrast in a number of different ways – large type in headings with small body type, a cold colour with a warm colour and so on. The idea I’m talking about here is how to use a big image with small text.

So to look at a couple of examples;
Here’s a postcard for a gallery advertising their midnight sale. Very, very simple with just a huge alarm clock to draw attention to the time of the sale.

If you don’t have a photographic image but have a bit of clip art to use, go bold. Make the clip art big and the text small. Clip art doesn’t have to look crap!

Both of these designs are set up so that the artwork takes up about two-thirds of the width of display area, and the text is kept very small in the remaining third. It’s easy to do and very effective.

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