Laughing Lion Design

We Paddle is a site (currently a work in progress) dedicated to all things water and paddle related i.e. kayaking and canoeing. I was asked by the site creators to come up with a logo suitable for the site, for stationery and for t-shirts and hoodies. The clients were very open to ideas and after some sketching, then beating the sketches into shape in illustrator, this is the logo I produced.

The logo consists of a fairly cartoony style kayak and paddle in red with a compass shape in the background – the compass conveying the idea of people paddle in every corner of the globe and in every direction. The font is a 50s retro style font from Font Diner and is called Mr Television.

To give an idea of how this might look on a shirt, I provided a mock-up.

Overall the clients are very happy with the logo. I’m currently working on their site which should be coming soon!

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