Ethical Products - Spot - Fashion Pet - Jerry Wilson & Associates

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The name Ethical Products was selected because it embodies everything the company stands for. We believe that the company must be Ethical in all its interactions with its customers, suppliers, employees, vendors, pets and the environment.
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Ethical offers products in five categories: dog and cat toys, feeding bowls, USA-made treats, pet apparel, and pet beds. Its brands include the well-known Spot line, which offers dog and cat toys, dishes, beds and treats; and Skinneeez, which offers stuffing-free dog toys. The Fashion Pet line offers year-round apparel under the Outdoor Dog and Lookin’ Good brands. Sleep Zone offers pet beds in an assortment of styles, sizes and colors and is designed to coordinate with a home’s decorative theme while providing comfort for the pet. on sale Ethical Pet Products (Spot) CSO6886 Ritz Copper Rim Cat Dish, 5-Inch, Red
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Sounds like a lot of work for the employees at the 50-plus-person company, based in Bloomfield, N.J., but that strategy has rocketed the 64-year-old firm into the top echelon of pet product companies. In fact, company executives anticipate that new product introductions combined with an aggressive acquisition strategy will help the privately held Ethical double in size over the next five years.Company officials know that they need to back up their claims with programs to move products through stores and help retailers make more money. Ethical offers a “Dealer Loyalty Program,” where retailers that sign up can qualify for a rebate at the end of the year. It also produces numerous point-of-purchase displays and pre-set planogram programs to help retailers maximize sales and profits from the pet supplies section.Those new products do not appear by themselves. It takes a great deal of work, and Zelinger is quick to note that a dedicated team of designers and product specialists routinely travel around the world—going to pet, toy, housewares and apparel trade shows—and even to remotely located factories—looking for the next hot trend, item or concept to add to the Ethical assortment. The result is a strong, value-priced 800-SKU product line that has wide distribution among pet specialty retailers across the country and around the globe.Of course, Ethical is constantly innovating items in this category. In January, it is introducing three new SKUs of Red Alert, a line of durable nylon toys, with an MSRP of $5.99 each. Red Alert toys feature a design that will indicate to a consumer if the toy has been compromised by the pet, and Ethical is even offering consumers a 100-percent money-back satisfaction guarantee. The company is also adding to its Skinneeez line of dog toys, including reinforced quilted products, emoji and bungee products.Getting pet owners on board is also extremely important to Ethical officials. This includes offering value pricing to consumers with products that are designed to sell quickly at retail and stepping up its social media reach. “We offer consumers the trifecta—products that meet their expectations on quality, value and price,” Zelinger adds.