Grab Eukanuba Dog Food at your local Pet Supplies Plus.

 Mars Inc. subsidiary Mars International India has launched its Eukanuba pet food line in India.
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"Two-thirds of all Americans have pets at home, and they spend billions of dollars to ensure that their pets are healthy and well-fed," said Jessica Rich, director of the FTC's Bureau of Consumer Protection, in a statement. "Pet owners count on ads to be truthful and not to misrepresent health-related benefits. In this case, Mars Petcare simply did not have the evidence to back up the life-extending claims it made about its Eukanuba dog food."
Under the , the company is barred from claiming that Eukanuba or any other of its pet food products can extend a dog's life.
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Eukanuba is always developing quality dog nutrition to help nurture the best qualities in your favorite companion. Eukanuba is synonymous with pioneering nutritional breakthroughs, many of which are now used by nutritionists around the world. A cornerstone of their nutritional philosophy is that dogs are best fed as carnivores. That’s why their foods contain primarily high-quality, animal-based proteins. Eukanuba's contribution to nutritional science has helped millions of pets be the best they can be. Mars Petcare, maker of Eukanuba dog food, has settled a false advertising probe by the Federal Trade Commission over the marketing of the food.
Photo provided by FlickrEukanuba Adult Dog Food | Petco
Photo provided by FlickrEukanuba Labrador Retriever Adult Dog Food | Petco
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Dear Valued PetSmart® Customer,

The Procter & Gamble Company has announced a voluntary product recall of select lot codes of certain varieties of Iams and Eukanuba dry dog and cat foods because they have the potential to be contaminated with Salmonella. This voluntary recall affects the following Eukanuba and Iams products that we sell.

Eukanuba Dry Dog FoodsMax has a very sensitive stomach. Eukanuba Labrador Retriever food is all that he will eat. Since it is no longer available I am being forced to change products. Once I change food and finally get him adjusted to it, I will not be able to change back. Why would you make a product that is breed specific and then abandon the poor pets that depend on it? I am so disappointed. I just hope this isn't some kind of marketing ploy to make people buy more when it does become available.“Two-thirds of all Americans have pets at home, and they spend billions of dollars to ensure that their pets are healthy and well-fed,” Jessica Rich, the FTC’s consumer protection director, said in the release. “Pet owners count on ads to be truthful and not to misrepresent health-related benefits. In this case, Mars Petcare simply did not have the evidence to back up the life-extending claims it made about its Eukanuba dog food.”Mars Petcare, one of the country's largest makers of dry pet food, ran a 2015 ad campaign for Eukanuba on TV, online and in print publications citing a 10-year scientific study that purportedly showed the product could extend dogs' lifespan by 30 percent or more. The ads also pointed to a number of dogs, including three Labrador retrievers named "Iowa," "Utah" and "Bunny," that the company said were thriving well beyond the breed's average 12-year lifespan.Americans are crazy about their pets, so it's natural we want to keep them alive as long as possible. That seems to be what Mars PetCare U.S. was depending on in marketing its pricey Eukanuba brand of dog food, which the company said could extend a canine's life by several years.Still from a 2015 TV and online video commercial for Mars Petcare's Eukanuba dog food that the Federal Trade Commission is calling false advertising.