4. Supplements can soothe a pet’s achy joints.

Here are some additional ingredients to watch for in the pet supplements and nutrition industry.
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About 45 percent of supplements were sold in pet specialty stores in 2014 and 35 percent—or $191 million—in the veterinary channel. The remainder was purchased online, at health and natural food stores, and at mass market retailers such as Walmart and Target.
The following pet supplements may improve your pet's symptoms associated with aging:
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Another mandate is reducing vendors and managing the brand portfolio. Pet supplements—like human supplements—can be a confusing category to navigate. Shoppers may have a difficult time choosing because of the overabundance of products that address the same problem, confusing label claims and the lack of information about quality and functionality. Fortunately, reducing vendors and streamlining brands, rather than reducing the overall footprint of the category, is helping control this plethora of SKUs. Buyers recognize they can do more volume with less SKUs, more effective count sizes and innovative products, formulations and presentations. Managing brand portfolios with “good, better, best” helps minimize shopper confusion, and supporting key brands with in-store promotions encourages purchase. Traceability, consistency of formulations and quality control help validate buying decisions. U.S. pet supplement sales totaled an estimated $541 million in 2014.
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Photo provided by FlickrRead Dr. L. Phillips Brown's entire comprehensive article, "Pet supplements roar!" .
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Many commercial pet foods lack essential nutrients. Symptoms like upset stomach and scooting may result from a nutritional or digestive imbalance. To fill this void, you might need to give your pet a vitamin supplement to help support brain, heart, kidney, eyes, and liver functions. Supplements contain minerals and antioxidants that help improve your pet's skin, coat, and overall health. Always consult with your veterinarian to determine if your pet needs a supplement. Vitamin supplements can offer the following benefits for your pet:Giving your pet a supplement that contains fish oil, like , can help improve skin health, leading to a smoother, shinier coat. , which contains biotin, can also improve skin and coat health and reduce shedding.Does your pet show signs of energy loss due to sickness or aging? A vitamin supplement can benefit your pet's heart, liver, kidneys, eyes, and immune system, helping to promote overall well-being for your pet. Senior pets can especially benefit from vitamin supplements.Supplements can also help boost your pet's immune system, thereby helping your pet ward off diseases. To strengthen your pet's immune system and also help improve liver and kidney function, consider giving your pet . If your pet suffers from a chronic illness, your veterinarian might recommend . Improving your pet's can also help support optimal immune function.Since 1989, we have been committed to helping your pets enjoy healthier, happier, longer lives! NUPRO® Supplements are scientifically balanced formulas rich in essential Vitamins, Minerals, Amino Acids, Enzymes and Omega Fatty Acids. NUPRO® provides the necessary fresh, raw ingredients, often lacking in cooked and processed foods, with easily digestible whole foods, specially designed to condition your pets from the At Longlife Pet Supplements, we realize that you may have already tried otherproducts that had little or no results for your pet. If the Longlife™ Programdoes not show results in your pet, we will gladly refund your money for any unusedproducts less shipping and handling, if the product is returned according toour guidelines.